Marketing

Get found by the clients who are looking for someone like you.

What to write on your therapist bio (with three examples)

The bio is the single most important page on your site. Here is the four-paragraph structure that converts visitors into intake calls — plus three real examples you can adapt.

Marketing7 min read

SEO basics for private practice therapists

You do not need to become an SEO expert. But understanding three concepts will dramatically increase how often the right clients find you on Google.

Marketing7 min read

How to get your first ten private-pay clients

There is no marketing trick. There is a sequence — and most new private practices skip the first three steps because they feel less productive than building a website.

Guides

The decisions every private practice has to make.

Guide6 min read

How to choose a domain name for your therapy practice

Your domain is the front door of your practice. Here is how to pick one that is easy to remember, easy to spell over the phone, and easy to grow into.

Guide6 min read

Should therapists use social media? An honest guide

The answer is not "yes, post three times a week." It depends on your specialty, your energy, and whether you can keep ethical lines clean. Here is how to decide.

Free templates

Steal these. Adapt them. Send them.

Free template3 min read

Bring your practice website into 2026.

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Resources for building aprivate practice you love.