Marketing
Marketing
Get found by the clients who are looking for someone like you.

Marketing · 8 min read
What to write on your therapist bio (with three examples)
The bio is the single most important page on your site. Here is the four-paragraph structure that converts visitors into intake calls — plus three real examples you can adapt.
Read the articleMarketing · 7 min read
SEO basics for private practice therapists
You do not need to become an SEO expert. But understanding three concepts will dramatically increase how often the right clients find you on Google.
Read the articleMarketing · 7 min read
How to get your first ten private-pay clients
There is no marketing trick. There is a sequence — and most new private practices skip the first three steps because they feel less productive than building a website.
Read the articleGuides
Guides
The decisions every private practice has to make.

Guide · 6 min read
How to choose a domain name for your therapy practice
Your domain is the front door of your practice. Here is how to pick one that is easy to remember, easy to spell over the phone, and easy to grow into.
Read the articleGuide · 6 min read
Should therapists use social media? An honest guide
The answer is not "yes, post three times a week." It depends on your specialty, your energy, and whether you can keep ethical lines clean. Here is how to decide.
Read the articleFree templates
Free templates
Steal these. Adapt them. Send them.

Free template · 3 min read
Therapist bio template
A four-paragraph fill-in template you can adapt in 20 minutes. Based on the structure that converts the highest in our analysis of hundreds of therapist sites.
Read the templateFree template · 3 min read
First-session welcome email template
What to send after a new client books their first session. Reduces no-shows, sets expectations, and starts the relationship before you are ever in the room.
Read the templateFree template · 4 min read
Fees page template (and what to put on it)
Most therapists hide their fees, hoping people will call before being scared off. The data says the opposite: clear fees on the website increase qualified inquiries and reduce wasted consultations.
Read the templateYour practice, your next chapter
A website that reflects the care you provide.
Pick a template, fill in your details, and your therapist site is live today.