Be easier to find
SEO tools and Search Console reports help you understand how people discover your practice.
A better website for your practice
Your work is personal.
Your website should be, too.
A professional website and a little help growing it—without becoming a web designer.
Made for independent therapists and the practices they build.
Space to meet, listen, and begin.01 / A practice of your own ↗
01YOUR PRACTICE, ONLINE
The first hello matters
Make it easier for the right people to find you.
Your website is often where a new client meets your practice for the first time. Willow gives you a clear, welcoming place to share who you are, what you offer, and how to take the next step.
A simpler way to get onlineBuilt around
how therapists work
how therapists work
A website, without the web-design job
From “I should really…”
to your own corner of the internet.
Less time wrestling with a website. More space for the work only you can do.
01 A site that sounds like you
01 / Start with a foundationFive templates.
Five templates.
A more personal starting point.
Choose from five therapist templates, then make the details your own. No blank page, no complicated design tools—just a clear beginning.
Therapist-focused layouts Your practice, your voice
Explore the five templates Helpful by design
All the useful bits.
None of the busywork.
01
Keep it up to date
Make your own edits when your services, schedule, or practice details change.
See what’s connecting
Track inquiries and booking clicks to get a clearer picture of how your site is working.
Get a real person’s help
Ask for human support, or talk with us about Practice marketing tools.
A good fit, whether it’s just you or your whole team
One practice.
Many ways to make it yours.
Build a site for your own practice or bring your team together under one thoughtful group brand.
FOR SOLO PRACTICES
A home that feels like you.
Share your approach, specialties, and next step in one welcoming place.
Preview the Harmony template
FOR GROUP PRACTICES
A shared name. Individual voices.
Bring your group’s identity together while giving each therapist a profile of their own.
Preview the Collective group practiceOne shared brand, with room for every therapist on your team.
A little help goes a long wayPeople helping people
You don’t have to figure it all out alone.
Willow is founder-run, with a human team who understands that building a practice website may not be how you want to spend your afternoon.
Get help when you need it, or explore Practice marketing tools for your group.
Request a callClear plans, room to grow
Start where you are.
Grow when you’re ready.
One-time prices, no subscription to own your site. Website hosting is included free with every plan.
Free
A thoughtful first home for your practice.
$0
forever
Start freeWHAT’S INCLUDED
- For individual therapist websites
- Profile at willow-practice.com/@handle
- One template: Minimal
- Basic SEO fields
- Standard booking button
- “Powered by Willow” footer
MOST POPULAR
Growth
Everything a solo practice needs to be found and booked.
$899 one time
6 monthly payments of about $150
or 12 monthly payments of about $75Optional $59/month website care
WHAT’S INCLUDED
- Everything in Free
- All five templates
- Enhanced SEO with smart suggestions
- Guided custom domain and email setup
- Site analytics and Search Console data
- Inquiry and booking-click tracking
- Google Business Profile guidance
- Psychology Today profile optimization
- Directory listing audit (ZocDoc, Alma, etc.)
- No Willow branding on your site
OPTIONAL WEBSITE CARE
monthly site review and updates
Group
One home for your whole team. For practices of 3 to 5 therapists.
$1,499 one time
6 monthly payments of about $250 or 12 monthly payments of about $125Optional $79/month website care
Book a callWHAT’S INCLUDED
- Growth features for every therapist
- Shared practice dashboard: invite, manage, and oversee members
- Each therapist keeps their own website
- One invoice for the whole group
- Guided onboarding
OPTIONAL WEBSITE CARE
monthly review and updates for the whole team
Managed
We build your site and keep it working, so you can focus on clients.
$2,499 one time
Or 6 monthly payments of about $417Optional $99/mo website care
Book a callWHAT’S INCLUDED
- Everything in Growth
- Custom website build and setup, done for you
- Copy, booking, and SEO setup
- Google Business Profile setup for eligible practices
OPTIONAL WEBSITE CARE
monthly site review
up to 3 site updates a month
Google Business Profile upkeep
priority response within one business day
Pay in full, or choose 6 or 12 monthly payments for Growth and Group. Managed offers payment in full or 6 monthly payments. No added financing fee; the exact schedule and final adjusted payment appear at checkout. Website Care is optional, billed monthly, and never added automatically. Existing payment schedules and subscribers keep their current billing; contact support to migrate.
How we compare
Built for practices of every size — one-time website pricing, optional ongoing care.
Most tools treat a 10-therapist practice the same as a solo clinician. We're built for both — and honest about where each option shines.
| Feature | Willow | Brighter Vision | TherapySites | GoodTherapy | Squarespace |
|---|---|---|---|---|---|
| Built specifically for therapists | Yes | Yes | Yes | Yes | No |
| AI-assisted bio + copy | Yes | No | No | No | No |
| Bring your own custom domain | Yes | Yes | Yes | No | Yes |
| Listed starting price | $0 free / $899 one time | $59+/mo | $59+/mo | $30/mo | $23+/mo |
| One-time purchase option | Yes | No | No | No | No |
| Independently owned | Yes | Part of EverCommerce | Part of Internet Brands | — | Owned by Permira (PE) |
Reflects each competitor's publicly listed pricing and features. Last verified April 2026.
A few good questions
Good to know
before you begin.
Still wondering about something? We’re happy to help you find the right answer.
Talk with our teamThe practice owner creates a shared practice homepage — with the team name, specialties, and branding. Then they invite each therapist via email. Every team member gets their own individual profile page (their own bio, photo, credentials, and booking link) that sits under the practice's shared look and feel. Clients can land on the practice site and browse therapists, or find an individual therapist directly.
A real practice story
A website she’s proud of.
It took one hour.
Laura Oliver, LCSW, moved from an outdated TherapySites page to a website with her photo, specialties, voice, and domain.
Read Laura’s storyFor the business side of your practice
A little help.
Beyond your website.
Guide · 6 min
How to choose a domain name for your therapy practice
Your domain is the front door of your practice. Here is how to pick one that is easy to remember, easy to spell over the phone, and easy to grow into.
Read moreMarketing · 8 min
What to write on your therapist bio (with three examples)
The bio is the single most important page on your site. Here is the four-paragraph structure that converts visitors into intake calls — plus three real examples you can adapt.
Read moreMarketing · 7 min
SEO basics for private practice therapists
You do not need to become an SEO expert. But understanding three concepts will dramatically increase how often the right clients find you on Google.
Read more
Your practice deserves a good home
Make your next hello
a little easier.
Start with a free plan and build a website that feels like your practice.
Start your free Willow website Set up a group practice No pressure. Just a thoughtful place to begin.