A unified web presence for your team. Built for the way group practices work.
Group Practice · New York, NY
Riverstone
Therapy
How it works
Set up your practice site. Invite your team. Everyone goes live.
Set up your practice
Choose a template, add your practice name and team specialties, and create your shared practice homepage.
Invite your therapists
Each team member gets their own profile — bio, photo, specialties, insurance, and booking link — all under your practice brand.
Everyone goes live
Publish in one click. Your practice site and every individual therapist page go live together, instantly.
Live examples
See what your site could look like in Willow Practice
Three sample sites — one per template, then fully customized. Different fonts, palettes, hero layouts, even the order of the sections. Click any of them to walk through a real, finished therapist site: bio, specialties, fees, FAQ, the works. Plus a full group practice site with a whole team on one page.
Examples shown are illustrative profiles, not real practitioners.
Why Willow Practice
Everything a growing practice needs, out of the box.
Consistent branding across your whole team
Every therapist's individual page inherits your practice's template, colors, and font — so your team looks cohesive without anyone needing to think about design.
Each therapist owns their own website
Team members fill in their own bio, photo, specialties, and insurance. No bottleneck on the practice owner — everyone can update their page independently.
One domain for the whole practice
Your practice shares a single custom domain — like riverstonetherapy.com — and every therapist's profile lives under it. One website, one URL to remember, and we handle all the DNS and SSL so nobody has to touch a settings panel.
Pricing
Simple pricing that grows with your practice.
Free
- For individual therapist websites only
- Profile at willow-practice.com/@handle
- One template — Minimal
- Basic SEO fields
- Standard booking button
- "Powered by Willow Practice" footer
Pro
- Everything in Free
- All three templates (Minimal, Warm, Modern)
- Enhanced SEO with smart suggestions
- White-glove custom domain setup
- Site analytics — page views by week, month, and all-time
- No Willow Practice branding on your site
- Priority support
- Optional Concierge add-on — we build your entire site for you ($199)
Group Practice
- Pro features for every therapist on the team
- White-glove onboarding
- Shared practice dashboard — invite, manage, and oversee members
- Each therapist keeps their own website
- One invoice for the whole group
- Add or remove seats anytime via the billing portal
- Optional Concierge add-on — we build your entire site for you ($399)
Cancel anytime. No long-term commitment. Group Practice seats: you choose how many at checkout, change anytime. Concierge add-on available for group and individual practices.
How we compare
Built for practices of every size — priced per seat, not per directory listing
Most tools treat a 10-therapist practice the same as a solo clinician. We're built for both — and honest about where each option shines.
| Feature | Willow Practice That's us | Brighter Vision | TherapySites | GoodTherapy | Squarespace |
|---|---|---|---|---|---|
| Built specifically for therapists | |||||
| AI-assisted bio + copy | |||||
| Bring your own custom domain | |||||
| Listed starting price (per month) | $0 free / $49 Pro | $59+ | $59+ | $30 | $23+ |
| Month-to-month available |
Reflects each competitor's publicly listed pricing and features. Last verified April 2026.
Resources
Practical help for building a practice you love.
Marketing fundamentals, decision frameworks, and copy-paste templates — written for therapists, free for everyone.
FAQ
Common questions.
Bring your practice website into 2026.
Get started free today. No credit card. No tech headaches.
Solo therapist or group practice — we have a path for both.