Free template· 3 min read
Therapist bio template
A four-paragraph fill-in template you can adapt in 20 minutes. Based on the structure that converts the highest in our analysis of hundreds of therapist sites.
By Willow Practice Team
Copy the template below into a draft. Replace the bracketed prompts with your own words. Read it out loud once. Trim anything that sounds clinical. That is your bio.
Therapist bio — fill-in template
If you are [describe the experience your ideal client is having — use their words, not clinical ones; two short sentences] — you are not alone, and you are not broken. I help [describe the population you serve, e.g., adults who look high-functioning on the outside but feel relentlessly on edge underneath]. Sessions are [describe the feel — warm and direct / structured / collaborative]. We will [describe what you actually do together: name what is happening, build practical skills, look at underlying patterns, etc.]. I am a [your license — e.g., licensed psychologist, LCSW, LMFT] with [N] years of experience and specialized training in [primary modality or two]. Before I went into private practice, I [one sentence about formative training or population if relevant — community mental health, hospital, university counseling]. If you would like to know whether we are a fit, [clear single next step — e.g., schedule a free 15-minute consultation]. I respond within one business day.
Tips before you publish
- Read it on your phone, not your laptop. That is where most prospective clients will see it.
- Ask one trusted person outside the field to read it. If they cannot tell you who you help, rewrite paragraph one.
- Update it once a year. Your practice will shift; your bio should follow.
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