Free template· 4 min read
Fees page template (and what to put on it)
Most therapists hide their fees, hoping people will call before being scared off. The data says the opposite: clear fees on the website increase qualified inquiries and reduce wasted consultations.
By Willow Practice Team
There is a long-running debate in private practice about whether to publish fees. The argument against — "it might scare people off" — sounds reasonable and turns out to be wrong. People who would have been scared off by your fee are scared off either way. People who could afford you appreciate the honesty and are more likely to inquire.
What to include
- Your fee per session. A single number is best. "$185" beats "$150 to $250 depending on session type."
- Whether you take insurance — and if not, whether you provide superbills for out-of-network reimbursement.
- Sliding scale, if any — be specific about how someone can ask about it.
- Cancellation policy — one or two sentences.
- Payment methods — cards on file, FSA/HSA, etc.
Fees page — fill-in template
Fees Individual therapy session (50 minutes): $[fee] Couples therapy session (50 minutes): $[fee, if applicable] Initial consultation (15 minutes): Free Insurance I am [in-network with X / out-of-network with all insurance plans]. [If out-of-network: I provide a monthly superbill that most PPO plans will reimburse 50–80% of. If you'd like, I can help you check your out-of-network benefits before your first session.] Sliding scale I reserve a small number of reduced-fee slots for clients for whom my standard fee would create financial hardship. If that includes you, please mention it when you reach out — there is no need to provide documentation. Payment I accept all major credit cards, HSA, and FSA cards. A card is kept on file and charged at the end of each session. Cancellation I ask for 24 hours of notice for cancellations. Sessions cancelled with less notice are charged at the full session rate. Questions If anything here is unclear or you'd like to talk through your options before booking, [schedule a free consultation] — that is what it's for.
On sliding scale
If you offer reduced-fee slots, say how many in plain language (e.g., "I keep two reduced-fee spots in my caseload"). Vague "sliding scale available" language attracts requests you cannot meet and frustrates everyone.
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