Most therapists hide their fees, hoping people will call before being scared off. The data says the opposite: clear fees on the website increase qualified inquiries and reduce wasted consultations.
By Willow Team·4 min read
There is a long-running debate in private practice about whether to publish fees. The argument against — "it might scare people off" — sounds reasonable and turns out to be wrong. People who would have been scared off by your fee are scared off either way. People who could afford you appreciate the honesty and are more likely to inquire.
What to include
Your fee per session. A single number is best. "$185" beats "$150 to $250 depending on session type."
Whether you take insurance — and if not, whether you provide superbills for out-of-network reimbursement.
Sliding scale, if any — be specific about how someone can ask about it.
Cancellation policy — one or two sentences.
Payment methods — cards on file, FSA/HSA, etc.
Fees page — fill-in template
Copy the complete template and adapt the bracketed prompts.
Fees
Individual therapy session (50 minutes): $[fee]
Couples therapy session (50 minutes): $[fee, if applicable]
Initial consultation (15 minutes): Free
Insurance
I am [in-network with X / out-of-network with all insurance plans]. [If out-of-network: I provide a monthly superbill that most PPO plans will reimburse 50–80% of. If you'd like, I can help you check your out-of-network benefits before your first session.]
Sliding scale
I reserve a small number of reduced-fee slots for clients for whom my standard fee would create financial hardship. If that includes you, please mention it when you reach out — there is no need to provide documentation.
Payment
I accept all major credit cards, HSA, and FSA cards. A card is kept on file and charged at the end of each session.
Cancellation
I ask for 24 hours of notice for cancellations. Sessions cancelled with less notice are charged at the full session rate.
Questions
If anything here is unclear or you'd like to talk through your options before booking, [schedule a free consultation] — that is what it's for.
A thoughtful next step
Build the website you have been putting off.
Willow is a website builder made specifically for therapists. Pick a template, fill in your bio, you’re done.